CARREFOUR recently invited popular award winning film actress and nature lover, Maya Karin to witness the kick start of a 100-day countdown to end free distribution of plastic bags at the checkout counters of its newest outlet in Bandar Tun Hussein Onn, Cheras.
The beneficiary of this campaign are the Irrawady River dolphins that are often sighted along the coasts of Sarawak and Sabah.
Carrefour, in association with the Malaysian Nature Society (MNS), decided that it was timely to raise awareness to protect the dolphines as their natural habitat had been seriously jeopardised by plastic bags.
An exhibition has been put up to engage customers into adopting a new habit of reusing their shopping bags.
”My role here is almost like a guarantor.
“In 100 days, this store will further reduce its environmental footprint once there is no more free distribution of plastic bags.
“I will follow up very closely on the efforts and will even step in to speak to the customers about the importance of cutting back on plastic bags,” said Maya after the launch.
MNS head of communication Andrew Sebastian said he was proud that Carrefour had taken the initiative to address the issue.
According to Carrefour Malaysia’s marketing and communications director Low Ngai Yuen they have eight eco-friendly checkout lanes that prioritise customers who have chosen to reuse their shopping bags.
The Star 09.10.2009